Blaser supports Europe's hunters

Blaser supports the hunting community and nature.

Blaser will continue its commitment as Gold Patron of FACE 2026. This was agreed by the leading manufacturer of hunting rifles and outdoor gear at the “Wild & Hund” trade fair with FACE, the Brussels-based voice for the approximately seven million hunters in Europe. “Strong representation of hunters' interests is not only important for the future of hunting, but also for a better understanding of nature, wildlife, and a sustainable management,” emphasizes Wiebke Lüke, Blaser Chief Brand Officer. Hardly anyone spends as much time in nature as hunters and is therefore as familiar with the connections between human activity, forests, and wildlife. FACE gives this commitment a voice and unterlines that with validated research at the European level. That is all the more important as around 80% of national hunting regulations now originate in Brussels.

Photo: Alexandra Berton (Blaser Head of Communication), David Scallan (FACE Director), Wiebke Lüke (Blaser Chief Brand Officer), Laurens Hoedemaker (FACE President).