One with nature

Acting sustainably lays the groundwork for our future.

For us, responsibility and the mindful use of natural resources are key components of our identity. For many hunters, nature is not just a place of recreation, but a habitat they know firsthand. Those who spend time in the hunting grounds in all kinds of weather observe changes, experience ecological interdependencies firsthand, and develop a sense of the importance of managing forests and wildlife responsibly. This shared set of values fosters a deep connection to nature that continues to shape our actions to this day.

Based on this set of values, we have developed our purpose: “One with nature.” It guides us in our day-to-day actions as well as in strategic decisions. As a guiding principle, it aligns our actions toward a common goal: the connection between responsibility and economic success.

We focus on three areas:

Environmental responsibility.

Social responsibility toward employees and society.

Corporate governance and compliance.

ENVIRONMENTAL RESPONSIBILITY

Climate

Our goal is to reduce greenhouse gas (GHG) emissions over the long term and, wherever possible, eliminate them entirely. To understand the impact of our business activities and manage them effectively, we have been conducting a CO₂ assessment since 2020. It identifies areas where we can take action and makes the effects of our emission reduction measures measurable and transparent.We have deliberately chosen not to offset emissions through carbon credits. All too often, this creates the impression of greenwashing whether justified or not.

Our goal is to continuously reduce our greenhouse gas emissions by 2045. Our annually updated carbon footprint serves as the basis for this. We are pursuing this goal through investments in energy-efficient equipment, the optimization of our production processes, and research into alternative raw materials. Information on our progress can be found in our Sustainability Report.

Biodiversity and Species Conservation
We support our customers with our products so that they can responsibly carry out their wildlife management and practical conservation efforts. The European Biodiversity Strategy for 2030 identifies invasive species as one of the main causes of biodiversity loss. For invasive species such as raccoons or gray squirrels, population control in accordance with applicable conservation and hunting laws can help protect native species and sensitive ecosystems.

At the same time, hunters often play a key role in monitoring species and habitats. They also promote an understanding of ecological relationships and the importance of quiet zones for wildlife. Non-huntable species can benefit from this as well.

As part of our social commitment, we also support a long-term rhino conservation program in Namibia.

SOCIAL RESPONSIBILITY

Making a difference together. Thanks to our employees, we are internationally successful and deeply rooted in the region. Their daily performance and the conviction of working towards common goals is the base for achieving those together. We support this commitment through numerous initiatives, such as development and training opportunities, initiatives designed to support work-life balance, and a comprehensive workplace health management program, #BlaserCare. We value and nurture our connection to the region. Whether through training our own young talent in eleven different professions or through our involvement with the Isny Community Foundation. However, our responsibility does not end at the factory gate or within the region. This is also made clear in our policy statement, in which we explicitly state that we expect occupational safety, health protection, and fair wages from our partners and suppliers as well.

RESPONSIBLE GOVERNANCE

Business conduct and social responsibility are just as deeply rooted in Blaser’s philosophy as hunting and conservation: We believe that responsible business conduct is an important prerequisite for contributing to the preservation of natural resources for future generations. Personal integrity and compliance with applicable laws are key principles of our corporate culture. This applies to all actions taken by the management, executives, and all employees. To identify potential violations early on and ensure transparency, a whistleblower system is available to all employees, partners, and stakeholders. Reports can be submitted there confidentially and anonymously.

Read the Interview

Sustainability Report

Since 2021, the Blaser Group has been voluntarily publishing a sustainability report. This report is intended for customers, partners, employees, investors, and interested representatives from the business, academic, political, and social sectors. The report is based on the EU’s VSME standards, which were developed for small and medium-sized enterprises. Due to changes in the legal framework, the Blaser Group continues to report on a voluntary basis.

Blaser Stories

Immerse yourself in the fascinating world of hunting! The Blaser Stories take you to distant hunting grounds around the world with exciting hunting stories. Experience first hand the adventures and challenges that hunters face in different countries with their Blaser rifles and equipment. In addition to gripping stories, we also offer you valuable tips and tricks for your hunting practice. Stay informed about our latest developments and models.

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22.09.2026 • Game & Nature

SKADI AWARD Launched

Hunting needs role models.That’s one of the reasons we support the new SKADI AWARD.

28.11.2025 • Game & Nature

Active Conservation

Read how Blaser Safaris protects white rhinos from poachers.

28.01.2025 • Hunt & Hunter

Passion for Nature

As hunters, we feel an innate sense of responsibility for our natural habitat. This deeply felt conviction drives Blaser’s dedication to engage in ways that take the deliberately chosen responsibility to preserve and protect nature and wildlife into account.

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