14.08.2026 • Hunt & Hunter

Keep Calm and Shoot

To be successful in competitions, Jeppe Olsen has been applying the same strategy for a long time. And it even helps him in everyday life.

Jeppe started very early with shotgun shooting as it is a common activity in his family: “I simply grew up with so that it was always natural for me.” Even when he was too young to shoot himself, his father took Jeppe with him to the stand. “I always received sweets as a bribe to be patient, one at a time”, remembers the 24-year-old with a smile.

When he got older, he stayed on because he always liked competing, especially with his dad. “He brought me into the sport and so we still enjoy to find out who is the better shot on a given day”, says Jeppe, “and the next day it might be the other way round. In addition to that he not only loves shooting but the people who are in this sport. “There are some great shooters out there, which I am always happy to see and to exchange with. It is like a large family!” A good example for the community feeling was the Scandinavian Championship in Sweden last year. Jeppe: “I know a lot of the Swedish shooters, so it is always great to come and shoot together, even though we are competing.”

David against Goliath
One of his highlights as a young shooter was the day when he won the shoot-off against all-time champion George Digweed. “I was the underdog and could freely shot”, remembers Jeppe. This coolness in competitions comes natural to him and helps him to succeed.

His father Jorn Olsen has been taking Jeppe to the shooting standing since his early childhood and they can be found there often together, even today.

During the summer he tries to train twice a week. Does he have a preferred technique? “It is sustained lead. My dad taught me that and it works well for both of us.” * Of course, he shoots with other techniques such as swing-through, too, but “not that much.” In winter, he prefers often to be in the field instead, when he takes his shotgun out for hunting geese, ducks, pheasants or pigeons.

Cool and focused
During a competition, however, he stays focused on the clays. “There are a lot of different things that can impact you when shooting. Some of them you cannot change, some of them you can change”, explains Jeppe. That is why he is staying in his own zone while shooting instead of talking to other shooters. That would be also his advice to his younger self: Just stay calm. This strategy also feeds positively back into his professional life. “Shooting makes me calm and trained me to stay focused in other parts of my life, too”, tells Jeppe. If he needs further advice or mental support, he can always count on his parents. Sometimes they even compete together like at the Blaser Cup 2026. This time he shot better than his father, but it is hard to say who enjoyed the weekend most!

*With that shooting techniques one does always stay in front of the clay pigeon.

Text: Alexandra Berton; Photos: Gunther Stoschek

Jeppe Olsen's FBX is used both at the shooting range and while hunting.