Responsibility with Impact

Seven questions for CEO Dr. Jens Uwe Drowatzky on sustainability at the Blaser Group.

What does sustainability mean to the Blaser Group?
For us, sustainability isn’t just a buzzword – it’s part of our everyday life. It begins where people take responsibility, both within the company and out in the field. Anyone who hunts knows that every interaction with nature has consequences. It is precisely this awareness that shapes our actions as a company. We want to be economically successful while treating nature with care.

Why has this topic such a high priority for you?
Because our business is closely tied to nature. Hunters don’t think in terms of quarters, but in terms of generations. Many of our customers and employees bring this mindset with them every day. For them, sustainability isn’t an abstract concept. They experience it firsthand: through habitat conservation and responsible management of wildlife. Often on a small scale, sometimes on a large one. Unfortunately, what’s often overlooked is making this commitment visible to society.

Many companies focus primarily on CO₂. What is the approach of the Blaser Group?
Climate protection is important, but it’s only one part of the whole picture. For us, sustainability also means secure jobs, fair supply chains, and products that last a long time. It’s about how we use materials, how we develop products, and how we define quality. When it comes to climate protection, we focus on what we can influence ourselves. We measure our emissions, actively seek out opportunities for reduction, and implement concrete measures.

What were the most important measures recently?
A particularly effective step was our switch to 100 percent renewable electricity in Isny at the beginning of 2025. This had an immediate impact. We were able to significantly reduce our CO₂ emissions, from 3,530.78 to 1,811.72 tons. This is a very concrete example of how a clear decision can have an immediate effect.

What are your goals?
We will comply with legal requirements and operate in a climate-neutral manner by 2045. Along the way, we are committed to measures that have a local impact, rather than being wasted on megaprojects thousands of kilometers away. This is because our Sustainability Task Force, led by our Chief Sustainability Officer Alexandra Berton, sees itself not only as an internal steering mechanism but also as an active force for change beyond the company’s boundaries.

Why do you deliberately avoid using carbon certificates?
Because we want to take responsibility where we see it and can influence it. Like in a hunting ground. Simply clicking to buy a carbon certificate isn’t enough for us. We prefer to invest directly and in the long term. One example is our rhino conservation program in Namibia. There, we’re making a much greater commitment than traditional offset models would require. We don’t just want to offset our impact: We want to actively protect and to that end, we spend more money each year than we would have to pay for carbon credits.

If you had to explain sustainability in one sentence?
For the Blaser Group, sustainability means taking responsibility and taking action – for people, nature, and the quality of our products.