Responsibility with Impact

Seven questions for CEO Dr. Jens Uwe Drowatzky on sustainability at the Blaser Group.

What does sustainability mean to the Blaser Group?
For us, sustainability isn’t just a buzzword – it’s part of our everyday life. It begins where people take responsibility, both within the company and out in the field. Anyone who hunts knows that every interaction with nature has consequences. It is precisely this awareness that shapes our actions as a company. We want to be economically successful while treating nature with care.

Why has this topic such a high priority for you?
Because our business is closely tied to nature. Hunters don’t think in terms of quarters, but in terms of generations. Many of our customers and employees bring this mindset to work every day. For many of them, responsibility for nature and wildlife is not an abstract concept. They experience this responsibility firsthand through the care of habitats and the responsible management of wildlife. Often on a small scale, and sometimes on a large one. Unfortunately, what is often overlooked is making this commitment visible to society. 

Many companies focus primarily on CO₂. What is the approach of the Blaser Group?
Climate protection is important, but it’s only one part of the whole picture. For us, sustainability also means taking responsibility as an employer, setting requirements for our suppliers, and designing products to last a long time. It’s about how we use materials, how we develop products, and how we define quality. When it comes to climate protection, we focus on what we can influence ourselves. We measure our emissions, actively seek out opportunities for reduction, and implement concrete measures.

What were the most important measures recently?
The complete transition in early 2025 of purchased electricity to electricity from renewable energy sources at our Isny site was a particularly effective step. This transition is reflected in our carbon footprint: Our reported Scope 1 and Scope 2 emissions fell overall from 3,530.78 metric tons of CO₂ equivalents in 2024 to 1,811.72 metric tons in 2025. This is a very concrete example of how a clear decision can have an immediate impact.

What are your goals?
We aim to continuously reduce our Scope 1 and Scope 2 greenhouse gas emissions. To achieve this, we are focusing on measures that we directly control and whose progress we can track. We monitor our progress using our regularly updated carbon footprint. Our Sustainability Task Force, led by our Chief Sustainability Officer Alexandra Berton, sees itself not only as an internal management tool but also as an active driver of change beyond the boundaries of our company.  

Why do you deliberately avoid using carbon certificates?
Our initial focus is on preventing and reducing emissions in areas over which we have direct influence. That is why, for example, we invest in energy efficiency and the optimization of our production processes. Separately, we are committed to preserving biodiversity. This includes our long-term rhino conservation program in Namibia. We view this commitment as a contribution to species conservation.

If you had to explain sustainability in one sentence?
For the Blaser Group, sustainability means taking responsibility and taking action – for people, nature, and the quality of our products.