22.05.2025 • Workshop

German-British Cooperation

His good reputation had long since crossed the Channel. Known as a successful video producer with British charm and a sharp mind, Jonny Carter took on a special challenge for Blaser: to document the production of an R8, from the steel blank to the finished hunting rifle, with his camera. The Briton freely admitted in advance that Blaser had always held a certain mystery for him. Now he had the opportunity to get to the bottom of questions such as how Blaser produces and what standards it uses, right on site.

In order to give the guest a look behind the scenes and to be able to shoot the entire film in just two days, preparations at Blaser began weeks in advance. Production planning, interview partners, and availability were precisely coordinated. Business as usual!

What followed surprised even the film-savvy Brit, who kept his charming grin even after the brief showdown in the shooting simulator. Secrets were exchanged, figures revealed, and recipes for success formulated. In the end, it was clear to him that the way Blaser works is different from all other manufacturers. See for yourself what Jonny Carter means by this.

Text: Alexandra Berton, Photos: Stephanie Göhrig
Related stories
23.07.2026 • Hunt & Hunter
Sacrifice
What would happen without hunting? Two hunters, Nero and Vaidas from BlackFlyEyes, explore this question at the Blaser Sney Rivier Lodge.
23.07.2026 • Hunt & Hunter
Swedish Dreambucks

Curt Anton has been hunting roe deer for over 20 years, but nothing could have prepared him for this moment.  

23.07.2026 • Game & Nature
Naturally Clever

Is it better to learn outdoors? At the first “Kids in Nature” conference in Denmark, there were some surprising answers to that question.

07.07.2026 • Game & Nature
Responsibility with Impact
Seven questions for CEO Dr. Jens Uwe Drowatzky on sustainability at the Blaser Group.